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Our nonprofit started as a simple mother/teen TikTok project - Asha humoring me in my quest to bring social emotional learning to teens through social media.

One day, while doing a LIVE on TikTok, someone suggested we should be called the 'normalizers' because we were normalizing things that other people find strange, weird, abnormal, or even immoral. The name stuck, and turned into a full time endeavor with a mission to normalize stigmatized identities amongst teens. 

That soon evolved into The Kindness Project, one that is very near and dear to my heart. Of my teens, two are nonbinary, one is transgender, three are lesbian, and two are autistic. In our house, they are free to be themselves and be treated with love, empathy, and kindness...I want the same for them out in the world.

Monica (she/her) 

CEO and Co-Founder





Co-Founder and CEO (she/her)

I am a teacher, educational psychologist, mom, and now an author! I started teaching 20 years ago in a traditional (and very progressive) classroom, a combination of Humanities and Social Emotional Learning/Sex Education. I then went back to get my masters degree before setting out to teach the world.



Co-Founder and CMO (she/they)

As a minority lesbian, Asha has had to deal with microaggressions and outright bigotry. The Covid 19 pandemic separated Asha from their peers during a critical phase of social development. Rather than sit at home doing nothing, Asha decided to create online safe spaces for other LGBTQ+ teens around the world to interact with one another, learn together, and support each other.



Nonprofit Director (she/they)

Ruby journeyed from being a server member right up to our Nonprofit Director. She is passionate about all things mental health, neurodivergence & LGBTQIA. Ruby helps me with everything we do from social media to book research to education. Ruby is currently pursuing a degree in psychology.

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